With the private healthcare market constantly growing, having a online presence is vital to acquiring new patients. So how can you compete in the digital age of healthcare? A marketing strategy is a must if you want to reach the right people.
In this Semble Insights session, we welcome Oliver Capel, Managing Director and Co-Founder of Medico Digital, an agency dedicated to transforming healthcare communications.
Alongside Semble’s Head of Marketing and webinar host, Alex Norman, they dig in to the essential tools you need in your marketing arsenal to attract, connect and build trust with new patients.
What you'll learn in this session
• How patients find healthcare providers
• How the digital patient journey is changing
• How to leverage this change for your marketing strategy
• Which marketing channels to avoid
• How to convert patient enquiries
Speakers
Oliver Capel
Managing Director, Medico Digital
Oliver Capel is the founder and CEO of Medico Digital, a specialist healthcare digital and medical communications agency. With hands-on experience with patients and healthcare professionals, he has supported public and private healthcare providers across multiple markets to deliver on their digital objectives. His ethos aligns mission-led growth with a strong focus on balance, culture and outcomes, helping healthcare organisations build the digital capability needed to reach, support and connect with the people they serve.
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Alex Norman
Head of Marketing, Semble
Alex Norman is Head of Marketing at Semble, with six years of experience working in the healthtech space. He specialises in demand generation and pipeline growth, with a focus on building marketing strategies that drive measurable commercial impact.
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