Creating a healthcare brand that connects with patients

We talk with Deirdre O'Neill, Co-Founder and Chief Commecial Officer at Hertility, a pioneering women's health company shaping the future of reproductive care, delving into the essential strategies for creating an authentic brand presence that resonates with patients.

Pascale Day

Content Marketing Manager, Semble

Table of Contents

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June 13, 2024

8

min read

What you'll learn in this session

The challenges of building brand trust in healthcare
The importance of partnerships
Establishing the ideal brand 'influencers' to become a trusted authority
Utilising reports and the importance of inclusivity
Understanding if your brand strategy is working
Balancing clinical accuracy with relatable content

Speakers

Deirdre O'Neill

Deirdre O'Neill

Deirdre O’Neill is co-founder of Hertility, the pioneering women’s healthtech company transforming reproductive and hormonal healthcare through diagnostic testing, telemedicine and personalised treatments. A dual-qualified corporate lawyer with a Master’s in Medical Law from King’s College London, Deirdre leads Hertility’s growth across venture, regulatory and commercial partnerships. Hertility is one of the most recognisable brands in healthcare, helping to make fertility, menopause and gynaecological health more accessible through innovative technology and personalised care. In this webinar, Deirdre shared her insights on building a distinctive, trusted healthcare brand. Drawing on Hertility’s experience of driving the “Reproductive Revolution”, she explored how strong branding can build credibility, connect with audiences and help transform the way people understand and engage with their health.

Host

Dr. Rahim Kanji

Consultant Cardiologist, OneWelbeck

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