Launching a private practice
Insights from the industry to get started in the private sector
Launching a brand in healthcare
"Identify your targets… ensure that every penny that you invest to acquire patients will be optimised."
How to leverage marketing to generate awareness
"Define your service, highlight its benefits
and do everything you can to create a personalised brand of medical care."
Practical tips from a medical accountant
"Contextual advertising can be profitable. It can either pay for your hosting and maintenance costs for you website or it can pay for a lot more"
Leveraging the services of a medical assistant
"Relationship building is key and can determine whether your patient decides to book or not."
Optimise your workflows
"We can’t manage what we don’t plan to measure."